About Us
For more client reviews and information about important insurance dates coming up, take a look at our Facebook page.
Check us out on Instagram. It's partly informative and partly fun...but mostly fun.
Head over to Google where people rave about our successes or beat us up over our mistakes. Either way, should make for a good read.
Our Team
Over 100 Years Combined Insurance Experience
David Wilcox
Broker/Founder
David began his insurance career in 1996, following in the footsteps of his father, two uncles, and both grandfathers. David and his wife Sharla have six children, with one grandchild. David enjoys serving in his church and community, riding his bike, and spending time with his family.
Areas of Expertise: Individual / Employer health plans, and Medicare
Ryan Heider
Broker/Partner
Ryan has been with Magic Valley Insurance since 2010, but started in the insurance industry in 2007. Ryan and his wife Christie have 9 children, so It’s always a party at the Heider’s house. Ryan enjoys playing Pickle ball, golfing, taking in movies at the theater, travelling, and spending time with family.
Areas of Expertise: Individual health plans and Medicare. Yo Hablo Espanol
Colby Fiala
Broker/Partner
Colby joined the insurance industry in 2002, joining forces with her late grandfather, Gene Schiffler. In 2013, she joined Magic Valley Insurance. When she’s not at the office she spends time in the multitude of activities her 3 children are involved in.
Areas of Expertise: Individual / Employer health plans, Medicare, and Life Insurance
Jeremy Watson
Broker/Partner
Jeremy’s insurance career began in 2014 in Austin, TX, focusing on Annuities and Life insurance. He moved back to Twin Falls and joined Magic Valley Insurance in 2016. Jeremy and his wife Nicole have 2 children. He enjoys spending time with family and friends
Areas of Expertise: Individual / Small Employer health plans, Medicare, Traveler’s Insurance, and Life insurance.
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Support Staff
The best of the best!
Anna Parrish
Customer Service
I joined the Magic Valley Insurance team in 2014, and I am David’s personal secretary. I work hard to make sure that our clients are happy with our service and know that their insurance needs are in good hands.
I am a native Idahoan and love spending time outdoors. I am a loving mother of three children: Katie, Ashley, and Sterling. Together we love to spend time in the water, on the snow, and enjoying the canyon trails!
KayDee Robinson
Customer Service
I started working for the agents at Magic Valley Insurance in the Fall of 2018, and have since began working part-time as Colby’s personal secretary.
When I’m not at the office, I also work as a Cosmetologist at The Fringe. I am the mother of four children and love spending time with them (even if teenagers ARE crazy…). 😉